Dear TV/movie directors:

"TheOnelectronic" (theoneelectronic) 10/26/2015 at 20:13 • Filed to: None

1

11

I’m sure product placement is tempting. Getting money for including things you needed anyway? Awesome!

But please don’t hammer your audience over the head with it. Long, lingering shots of automotive badges, or handing keys to a valet and threatening his life if he scratches it to establish a character as a high-class playboy can work if the car in question is a Rolls Royce, or a Bentley, or an Aston. Not so much if it’s a Hyundai. The only people who believe that a Hyundai Genesis is a prestige vehicle are Hyundai’s marketing team, and even them I’m not sure about.

Anima > TheOnelectronic 10/26/2015 at 20:20

0

White Collar was REALLY bad with this with Ford. As in, forced 30 seconds conversations about backup cameras bad.

TheOnelectronic > Anima 10/26/2015 at 20:22

0

My worst is Burn Notice, again with Hyundai. We get it, they’re paying you to say good things about the car.

El Rivinado > TheOnelectronic 10/26/2015 at 20:23

0

Especially when it gets ridiculous to the point of distracting.

*CoughJurassicWorldCough*

lone_liberal > Anima 10/26/2015 at 20:29

0

Bones used to be bad with Toyota. It didn’t even fit since what FBI agent drives a Toyota? Before the product placement deal he drove a Tahoe or Suburban like you would expect.

mazda616 > TheOnelectronic 10/26/2015 at 20:36

0

I used to watch “The Glades” on A&E, before they stupidly cancelled it. They used to drive Kias on there and talk about them for minutes. It was ridiculous.

Rizzoli and Isles does that with Toyotas. Sometimes, it’s embarrassing because the car and its features are so painfully worked into the scene.

Oh, and The Walking Dead had that stupid Hyundai Tucson for a while (that was technically designed and released AFTER the zombie apocalypse began - how's that for creativity?).

Under_Score > mazda616 10/26/2015 at 20:57

0

They even had a Walking Dead Edition Tucson, with hands on the side of it. I’ve never seen The Walking Dead, but someone apparently died on there last night.

mazda616 > Under_Score 10/26/2015 at 21:02

0

Lots of theories stating that someone might not be dead. But who knows.

Sam > El Rivinado 10/26/2015 at 21:16

0

And Mission Impossible where every car and motorcycle is a BMW.

promoted by the color red > Sam 10/26/2015 at 22:14

0

I want to live in a world where every other car is an M5 or an M6 Gran Coupe and everybody rides a S1000RR.

Rico > TheOnelectronic 10/26/2015 at 22:24

0

See in some movies you’ve got product placement but it’s done tastefully:

Iron Man: Audi R8

The Dark Knight Rises: Lamborghini

Capt. America: The Winter Soldier: Corvette Stingray driven by Scarlett Johansson

James Bond: Aston Martins

But when product placement is forced in sloppily and overtly like this:

it immediately turns me off.

ranwhenparked > Anima 11/28/2015 at 10:13

0

Remember when Monk did a whole episode that revolved around a Buick Lucerne?